BillerudKorsnäs and ALPLA will form a joint venture in the Danish paper bottle company ecoXpac. ALPLA and BillerudKorsnäs share the ambition to drive packaging innovation in a sustainable direction. The two companies intend to leverage the development by combining their resources, competencies and strengths to support scaling ecoXpac in the commercialisation of a fully biobased and recyclable paper bottle.
In late 2016, Carlsberg Group revealed a first physical prototype of a paper bottle, the Green Fiber Bottle, and the first generation of paper bottles has since then been in a testing phase. The plan now is to continue the development to be able to launch and then scale up production. Following generations will be both fully biobased and have biodegradable barriers thereby fully realising the vision and enabling consumers all over the world to live more sustainably. It is to realise this vision the two companies come together on this journey of innovation.
“With BillerudKorsnäs we have found an ambitious partner creating a new packaging market segment that offers a complementary consumer experience to our current rigid packaging solutions. ALPLA is sharing the passion for technical challenges and innovation. I want to emphasise the long-term vision of the joint venture to introduce fully biobased paper bottles. ALPLA is contributing capital as well as technical know-how to the joint venture to accelerate the development and market introduction of the paper bottle”, says Günther Lehner, CEO of ALPLA.
“I believe that with our shared and honest ambition to break new ground, ALPLA and BillerudKorsnäs now make an important commitment to contribute to a more sustainable future. The question is not ‘if’ but rather ‘how soon’ this joint venture will introduce a fully biobased and recyclable paper bottle to the market. When we do, it will enable a significant shift in consumer behaviour globally”, says Petra Einarsson, CEO and President BillerudKorsnäs.
“EcoXpac was founded with a strong vision for the future. Today we are privileged to have the best players in their fields sharing our vision. It makes me proud of what we have achieved so far. The vision has never felt closer to reality than today”, says Martin Grosen Petersen, CEO of ecoXpac.