Stora Enso has defined clear strategic targets for each division. The targets will enable the markets to better follow each division’s performance, while guiding the divisions in the implementation of the Group’s strategy – as it transforms itself from a traditional paper and board producer to a customer focused renewable materials company. As Stora Enso’s divisions operate in very distinct business environments, the targets will vary between the divisions.
The key divisional financial target is the Return on Operating Capital (ROOC) percentage – with the exception of the Paper division, which has Free Cash Flow to Net Sales, because its target focuses on the division’s cash flow generation. The targets are defined to be ambitious but reachable within a 5 year planning horizon.