Kruger Products, Canada’s biggest toilet paper manufacturer, aims to make some of its tissue from bamboo as an environmentally sustainable option for consumers. The company is researching ways to turn bamboo into quality tissue with the goal of adding the renewable resource to its EnviroCare line, likely by 2023, Chief Executive Officer Dino Bianco said.
“The biggest issue with bamboo is you just can’t get the quality that North American consumers want,” Bianco said. “We will try to improve the quality of it, and we would put it under our environmental brand as a choice for consumers who want that.” Bamboo is considered a renewable natural resource because it’s a perennial that grows quickly. It currently accounts for just 1 per cent of North American toilet paper, Bianco said.
The Mississauga, Ontario-based company will most likely buy the raw material from Asia, Bianco said.