Kimberly-Clark Europe has finalized the purchase of four TouchMax embossers by Gambini.
The choice of three TouchMax in Large version and one in standard version strengthens the business relationship between the two companies that was inaugurated two years ago with the purchase of a Flex 700 line with TouchMax embosser running at Kimberly-Clark Italy Romagnano Sesia (NO) mill.
The success of its use in Italy has convinced Kimberly-Clark EMEA that TouchMax is the ideal embosser to accomplish a significant modernization of its facilities thanks to a technology that offers the maximum flexibility in relation to the paper used.
TouchMax is the embosser with patented technology by Gambini that provides an extraordinary flexibility during product changeover and multiplies the marketing opportunities related to the possibility of achieving different embossing patterns.
As a matter of fact TouchMax, thanks to the five steel embossing rolls always on board with automatic change in three minutes, allows to differentiate the pattern design between the brand products and the Private label products, and to propose to the distribution operators also exclusive embossing patterns, in order to characterize their products and give them more value. This is a real advantage for converters, since with a single embosser they can now extend their offer without affecting efficiency and productivity, being able to schedule a real-time production.
The embossing of tissue products is an increasing trend in Europe, where mature markets with the increase of Private Labels stand alongside developing markets in which the definition of quality is undergoing a rapid change. Flexibility during the production stage is therefore a key aspect for all the companies that need to differentiate their products to face the challenges imposed by the current competitive scenario.
TouchMax is the most flexible embosser on the market which guarantees a consistent high quality of the finished product and high levels of safety since the configuration of the rolls chosen happens without operator intervention in the machine. The extreme flexibility of TouchMax allows the independent configuration of the embossing on the upper and bottom webs, so as to achieve different rolls for different technical type of embossing, diameter (even with the same amount of paper) and appearance, satisfying thus the demands for differentiation requested by customers and consumers and the needs of optimization and continuity of production.
All these aspects have addressed Kimberly-Clark Europe to prefer TouchMax.
Gambini has proudly gained the trust of a multinational Company which has been traditionally an industry leader like Kimberly-Clark Europe, a clear demonstration of the value of the technology developed in recent years by Gambini’s Research & Development that led to the renewal of the offer with exclusive machinery, i.e. real efficiency boosters able to improve production efficiency and increase the products’ quality.