Two Sides North America to continue sustainability messaging legacy in paper and packaging
Two Sides North America will take the lead in continuing and expanding sustainability-focused communication for the paper and packaging sector, building on the legacy and research developed by the Paper and Packaging Board (P+PB).
Following the discontinuation of the Paper + Packaging Board’s consumer sustainability programme, Two Sides North America and its Love Paper Campaign are set to further promote positive, fact-based messaging highlighting sustainability, innovation and the essential role of paper and paper-based packaging materials. The transition ensures continuity in communicating the environmental credentials of paper products, supported by established research and consumer insights.
Commenting on the development, Jules Van Sant, Executive Director of Two Sides North America, stated: “As stewards of sustainability messaging for the industry, Two Sides North America is proud to carry forward the foundational work done by the Paper + Packaging Board. We are committed to leveraging their extensive research and data to inform consumers and stakeholders about the renewable, recyclable, and essential qualities of paper.”
According to Mary Anne Hansan, President of the Paper + Packaging Board, the transition reflects a natural evolution of sustainability communication within the sector: “The Paper + Packaging Board consumer sustainability program was recently discontinued, passing its sustainability mantle to Two Sides North America. Consumers looking for credible data and information can rely on Two Sides North America to fill that void, incorporating the impactful and award-winning work done by The Paper + Packaging Board How Life Unfolds® consumer sustainability campaign.”
The transition coincided with renewed efforts by Two Sides North America to engage consumers directly through initiatives such as the Love Paper Campaign, a globally recognised platform focused on educating the public about the sustainable attributes of paper and paper-based products. The campaign highlights the renewability and recyclability of paper, addresses common environmental misconceptions and encourages informed consumer choices.
Further emphasising the organisation’s direction, Van Sant added: “We’re thrilled to bring the Love Paper Campaign to the forefront, using it as a powerful tool to reach consumers directly. Paired with the in-depth data and research developed by the P+PB, we are uniquely positioned to continue driving awareness about the environmentally intelligent choices within our industry.”
Two Sides North America is funded by industry members committed to strengthening sustainability communication across the value chain. The organisation focuses on demonstrating the paper and packaging industry’s leadership in sustainable forest management, innovation aimed at reducing environmental footprints, and the unique environmental characteristics of paper-based products. Its activities include the development of educational materials, public campaigns and collaborative initiatives designed to ensure that the sustainability story of paper and packaging resonates with manufacturers, brand owners and consumers.
With access to the Paper + Packaging Board’s established research base and insights, Two Sides North America indicated that it is well positioned to lead the sector’s sustainability narrative across North America and beyond. As part of the transition, the P+PB and How Life Unfolds® websites now redirect users to Two Sides North America.
About Two Sides North America
Two Sides North America is a non-profit organisation dedicated to promoting the sustainability of print, paper and paper-based packaging while addressing environmental misconceptions surrounding these materials. Through initiatives such as the Love Paper Campaign, the organisation seeks to inform and inspire consumers and stakeholders to recognise paper products as sustainable and practical choices for everyday use.
