“This investment demonstrates our commitment to GP Consumer’s current and potential customers who plan to grow their premium private label towel brands, as well as to expand Georgia-Pacific’s own Brawny premium paper towel brand,” said Fernando González, president-GP Consumer business.
Kathy Walters, group president-GP Consumer Products Group, added, “This investment will help GP Consumer further leverage the many advantages we have – including our breadth of offerings and many others – to create products consumers value while meeting the changing needs of our customers.”
The company approved funding for a paper machine using through-air-dried technology, associated converting equipment and infrastructure work. A final decision on the location of the new operations, which will be in the eastern U.S., is expected to be announced soon with startup projected for 2019. Approximately 80 jobs will be created to support operations.
Georgia-Pacific’s retail brands include Quilted Northern, Angel Soft, Brawny, enMotion, Sparkle, Mardi Gras and Vanity Fair, as well as Dixie. The company operates about 200 facilities and employs approximately 35,000 people directly and creates nearly 92,000 jobs indirectly.