Currently in its seventh edition, the prize promotes projects and good economic and social practices which challenge the contemporary paradigm of “waste” and for this reason the organizers decided to award the Fiberpack® project, whose main objective is to produce paper and other objects without cutting down trees, however only through the recycling of containers of used beverage cartons Tetra Pak®.
In line with the spirit of the event, the winners were awarded with a quantity of biological products, offered by the Alce Nero Group, equal to their body weight at the LUISS University of Rome.
Lucart produces tissue paper products for sanitary use with the cellulose containers, while the aluminum and polyethylene (plastic material) is used by third parties to produce other objects, such as pallets, other manufactured articles for building and mooring poles used in the Venetian lagoon.
In the last three years from 2013 to 2015, the Fiberpack® paper produced by The Lucart Group has recovered almost 2 billion beverage cartons, saving approximately 900,000 trees, which would have been necessary for the production of the equivalent amount of virgin fiber paper; avoided over 52,000 tonnes of CO2e of emissions thanks to the non occurance of beverage carton waste, a quantity of CO2 equivalent to the emissions of 400,000 trips from Rome to Milan by car.
Guido Pasquini about the new Award
“We are very pleased with this new Award” – says Guido Pasquini, The Group’s Commercial Director – “this is further confirmation that we are heading in the right direction by adopting development models which minimize waste and demonstrate the principles of circular economy, applicable in all sectors”.
“The revolution in the name of No Waste is now underway in the country “- says Antonio Galdo – and results in new lifestyles, new consumption and new economic growth, also through the incentive of projects and products combining research, innovation, reduction of waste and total respect for the environment. This is where our future lies, this is where there is space to get back to being competitive and above all it creates jobs for many young people who can’t find work ”
The “No Waste” Award, held in collaboration with the University LUISS “Guido Carli” of Rome, is in partnership with relevant Italian entities: the Ministry for the Environment, Land and Sea, WWF, the National Council of Research (CNR), the Banzai Publishing group, RAI Radio1, the University “La Sapienza” of Rome and the Catalan Foundation.