APP enters Japan’s Keidanren economic organization
Asia Pulp & Paper has become the first Indonesian company to be a member of Japan`s economic organization Keidanren.
Keidanren is the most respected association in Japan because of the number of its members and the
scale of its businesses. In addition, Keidanren association has the role as facilitator when there is a
meeting which involves the Government of Japan and Industrial sectors.
“We support the membership of APP as the first Indonesian company in Keidanren. APP has
successfully expanded abroad in a developed country like in Japan,” Chairman of APP Japan Tan Ui
APP Japan`s membership in Keidanren affirms the company`s position in Japan as being equal to big
and top companies in that country. “This clearly gives an opportunity to APP Japan to know and
cooperate with other members in Keidanren,” he said.
Japan is a country known for its high operational standards where consumers care much about
products made through a green process especially the ones from forests or natural resources, Tan
Tan Ui Sian about market leader
“APP photocopy paper is now the market leader in Japan with its market share about 25 percent. This
reflects Japanese consumers` confidence not only in the quality of the product but also in the
commitment of the company to implementing a sustainable forest-based industry,” he said.
Besides photocopy paper, APP Japan is also taken into account for other products such as uncoated
paper, tissue and toilet papers. Besides, APP is currently developing its market share to packaging
board and specialty grade, such as color paper as well as stationary products.
“With APP`s membership in Keidanren it is hoped Indonesia will be able to play a bigger role later to
deepen the economic relations between Indonesia and Japan,” he said.
APP, through APP Japan, also consistently invites all stakeholders in Japan to care about
environment problems and participate in the efforts to deal with climate change through among others
by planting trees in various regions in Indonesia along with academicians, researchers, government
agencies, and business and association elements, in addition to Japanese NGOs. In August, APP
Japan will invite Japanese sport legends to be involved in the activities.
In the picture: Tan Ui Sian, Chairman of APP Japan