For the past 20 years, VelvetCARE has been the leading tissue brand in Poland. Every day, millions of Poles use tissues, wet wipes, toilet paper and kitchen towels produced at the Klucze mill. But their products can also be found on the shelves in the Nordic countries, the Baltics and Germany.
In addition to their own brand, they also supply the private label market. To keep up with the growing tissue demand, VelvetCARE decided to invest in a new tissue machine.
Reference visits key to evaluation
“First of all, we were looking for flexible, open-minded and close cooperation. Secondly, we wanted the best technical solution at a reasonable price. Thirdly, we looked at the number of machines from that supplier running worldwide, proving that the technology can deliver what’s promised. We weren’t looking for promises; we wanted a machine guaranteed to provide the quality and capacity we needed”, says Wanda Ciesielczuk, Plant Strategic Investment Manager VelvetCARE. “We compared different technologies to find the best solution. Each supplier took us on reference visits. It was a very valuable way to see how the promised features worked in reality. Valmet’s reference visits corresponded to what was promised in every way”, concludes Ciesielczuk.
Valmet’s vision is to become the global champion in serving its customers