Mr. Moccia, tell us about Tedim’s grow path and its most important results.
Tedim was born in 2006 with the paper production and converting. At the beginning we had few machines, and we produced only single-ply napkins and toilet paper under the Corona brand. Gradually we expanded the range by introducing new brands: Inpiù, Expert, Volè for the paper unit; Dinamo, Lusso, Biancofà, Elle for the cleansing sector we entered in 2016.
What did allow such a rapid growth in rather difficult years for the general economy?
Good products and private labels. In 2006-2007 the market was dominated by a few national brands. We launched our own brand in Campania, and we were the first. People liked it because we offered high quality and affordable prices compared to the national brands: our exponential growth was starting. This allowed big profit margins and we could increase production and create new brands.
From a commercial point of view, what’s your positioning on the market?
We only sell in Italy and in particular in the South: Campania, Sicily, Puglia, Basilicata and Lazio. We have not reached other regions or countries yet: these are our next objectives.
How is your production organized today? What are your main product lines?
In recent years, the strong increase in production led us to purchase new machines and we had to move to a new plant of 20 thousand square meters in 2016. Now we are working with three OMET lines for single ply napkins (purchased last year), an OMET line for two-ply napkins, one industrial line and two lines of toilet paper/kitchen towels, one for rolls and another machine to make a particular napkin of half a meter size, with different packaging.