Another Sael/Sinergy application for the most important Turkish Papermill Group.
The long experience and knowledge of SAEL – today SINERGY strategic partner – in the Papermill industry, drove this important Group to sign the order. The job was made using standard Siemens PLC vs. the original solution with microprocessor units owned by Jagenberg with S5-Symadine PLC, as much as the ABB drives vs. the SIMOREG by Siemens – to a higher performances. Since years, Eczacibasi Consumer Products Papermill invests on high performance and technology solutions. That’s why chose SAEL/SINERGY after a deep benchmarking of competitors.
Historical background of Eczacibasi Consumer Products
Turkey’s first manufacturer of tissue paper products. Since 1969, when they inaugurated Turkey’s first tissue paper plant, Eczacibasi Consumer Products has led the growth of Turkey’s tissue paper market.
Selpak, Solo, Silen and Servis tissue paper brands are used in three out of five houses in Turkey. For over half a century, Selpak has introduced Turkey to new standards of softness and absorbency while creating a notable shift in consumer behavior by improving hygiene awareness throughout Turkish society. Per capita tissue paper consumption has increased from about 20 grams at the beginning of the 1970s to its current level of 6.5 kilograms, and Selpak has played a pivotal role in this change. The market leader in Turkey of branded tissue paper, Selpak is used by millions of consumers in more than 60 countries today. In addition to producing Selpak locally in Azerbaijan and UAE, Eczacibasi Consumer Products have sales teams in Morocco, Iraq, Ukraine and Kazakhstan. Current research in their export markets Consumer research in different markets indicates that Selpak is the first brand that comes to mind in the “premium – top quality” segment. Building on leading position in the Turkish market and extensive expertise in personal care, Eczacibasi Consumer Products made a significant overseas investment in 2021 to a converting plant in Morocco. This facility, Eczacibasi Group’s first investment in Africa, began test operating in December 2021 and will facilitate the company’s international expansion.