In the last decade, the extraordinary expansion in the use of computer tools has led to an ever greater reduction in the use of graphic papers for written and illustrated communication, both mass and professional.
Today, in fact, the demand for these graphic and writing papers is mostly represented by market niches dedicated to special products such as, for example, papers dedicated to artistic activities, aesthetic packaging and some types of office papers. The general reaction of the paper industry, to avoid the closure of many plants, was the conversion of machinery to adapt them to the production of the types of paper most requested by the current market.
In the global paper and nonwovens markets with top-range technological solutions for over 75 years
Types of conversions
Most of these conversions involved the transition to packaging paper production, including the liner and fluting necessary for the production of corrugated cardboard, due to the fact that demand for these products has grown strongly thanks also to the e-commerce. However, the packaging paper market is characterized by low margins and conversion investments are justified only in the case of large and high productivity machines. Furthermore, the transition from the production of graphic papers, typically composed of pure cellulose, to packaging papers produced from recycled waste paper requires heavy interventions on the stock preparation plants.
It is in fact necessary to implement the part of the process that concerns the purification of recycled fibers, not present on the original plants fed by cellulose.
Some customers, standing out from the crowd, have instead taken the more creative approach of converting continuous machines created for graphic papers to configurations suitable for the production of tissue paper, namely crepe papers for hygienic and sanitary use. These papers have the advantage of normally having a higher added value than wrapping papers, a factor that increases margins and improves the return on investment.